Danny Hillis has finished work on the second prototype of the Clock of the Long Now. Standing nine feet tall, this functioning clock provides a close approximation of the current plans for the full-size 60 foot version that will eventually reside in a mountain cave in Nevada. Hillis is still exploring many different ideas for how to construct the clock and what types of displays it will contain (how do we map our notion of hours, or centuries?) I plan to make the trek to visit the clock when it is finished, and I expect that the end result will be equally beautiful to this prototype, but very different.

Chevron’s new ad campaign attemps to “humanize” our looming energy crisis. While I’m not impressed by some of the ads, I am intrigued by what they’re trying to do, and the obvious thought, effort, and money ($40 million, by some estimates) that they’ve put into this campaign and the associated web site, willyoujoinus.com. Is it sad that Chevron is the group pushing the discussion, and it is the President of the United States who is fighting it? Yes, yes it is. But it makes sense for oil companies to be concerned about this — the oil industry is one that thinks in longer time horizons than many others, and they are in a good position to see the looming crisis and what it will do to their bottom line.

Malcolm Gladwell’s analysis of Ivy League admission practices really makes you think, and leaves me feeling very conflicted about the whole thing. As I spend time working at Harvard, I continue to reflect on the strange phenomenon of Ivy League institutions, how they admit students, and what it says about the students, the institution, and our society. Says Gladwell: “Elite schools, like any luxury brand, are an aesthetic experience — an exquisitely constructed fantasy of what it means to belong to an elite — and they have always been mindful of what must be done to maintain that experience.”