The future of television distribution – In a presentation to the Australian Film, Television, and Radio School, Mark Pesce proposes moving back to the 1950s model of television sponsorship, where one advertiser sponsors the entire show. The new twist? The advertiser also provides the distribution — internet bandwidth, millions of free DVDs, etc. — and networks simply aren’t relevent anymore. I love this. I absolutely love this. I think he is right on target here, this model makes more sense than anything I’ve heard of so far.