Bounces of colour

Bouncie balls down a SF streetFor a commercial for their new Bravia line of LCD televisions Sony dumped a *quarter of a million* rubber bouncy balls onto the streets of hilly San Francisco and filmed the result from 23 different angles. The result, with no computer enhangement, is truly surreal. It seems like ads can be more creative in general in Europe, perhaps because there are fewer of them (at least in the UK, I believe) and perhaps because they can be longer. Watch the ad and view photos on Sony’s site or on Flickr.