On one of the early episodes of _Veronica Mars_ (1×05: “You Think You Know Somebody”) there is a scene in Veronica’s car with the radio turned on. The Postal Service’s “Such Great Heights” comes on and Troy says, “I dig this song.” Veronica responds, “me too.” Completely irrelevent to the conversation at hand and very random. Some strange product placement opportunity? Trying to be authentic to teenage conversations? Or just a writer slipping in a note about one of his favorite songs? Beats me. Sorta weird.
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Apparently series creator Rob Thomas was just trying to be hip and authentic, not realizing that by the time the episode came on that song was to have been played on half a dozen other TV shows and movies, and thus no longer be considered “cutting edge.”