_Wired Mag_ runs a cover story on Lonelygirl15 that, while late to the party, is pretty interesting and informative. It talks about the genesis of the show, the promise of the medium, and why Lonelygirl hasn’t made the jump from YouTube to a network. My favorite bit of fan speculation noted in the article was the idea that the whole thing was a sophisticated viral ad campaign for Target since the entire set was purchased there.