Brandeis butters up its brand

“Smart Balance really speaks to the essence of being a Brandeisian – a margarine-type oil spread that desperately wants you to believe it is butter,” says 2005 graduate Danny Silverman, now a systems administrator at a rival Massachusetts college. “Now substitute ‘Harvard student.’ ”

— "Brandeis butters up its brand" by Darren Garnick in the Boston Herald

One reply on “Brandeis butters up its brand”

Comments are closed.