It’s one of the biggest challenges in the digital age: When you can bombard people with everything, it’s tempting to do so. That’s why taste, restraint, and editing are so important. Sometimes it’s about throwing out the 35 bad shots and revelling in the one great shot.

— Matt at 37signals reveals the secret to why people think I am a good photographer. If I take 300 shots, about 10 of them end up on Flickr.