One reply on “Did you know about the arrow in the FedEx logo?”
Actually, yes. John R. Stilgoe at Harvard actually teaches a class wherein he discusses a number of hidden branding shapes and optical tricks like that….and there was a primetime special on him at some point last year.
Actually, yes. John R. Stilgoe at Harvard actually teaches a class wherein he discusses a number of hidden branding shapes and optical tricks like that….and there was a primetime special on him at some point last year.