Aside

Product placement in the DVR era : Page 1

Ars Technica examines the rise of television product placement. I suspect there is no getting out of this one, but I’m hopeful that after a few screw-ups occur (as they inevitably will) we’ll start to see less of blatantly product-placed storylines in non-“reality” TV shows. After all, its nice to hear Veronica Mars say “I dig this song” without having to wonder if the show was paid for the sentiment.